The short answer: before, during or after. The better answer: the earlier leaders build change leadership skills, the more effectively they can guide people through change.
The Situational Change Leadership™ course is valuable for leaders at every stage of a change initiative:
Before the announcement
Leaders learn how to prepare for the human response to change, not just the business plan behind it. The course teaches them how to:
- Explain the purpose behind the change clearly
- Anticipate different reactions, questions and concerns
- Create conversations that build understanding from the start
During rollout
Leaders use the framework to better understand what is happening beneath the surface. The course teaches them how to:
- Recognize where individuals are in the change process
- Adjust their level of direction and support to match the individual
- Keep people moving forward without ignoring legitimate concerns
When resistance appears
Resistance often reveals important information about what people need before they can move ahead. This course teaches leaders how to identify those needs and respond with the exact right amount of direction and support to keep their people calm, confident and moving forward.
Whether you are preparing for change, managing change or reinforcing change, the Situational Change Leadership™ course gives your leaders a practical approach for guiding people through change with greater awareness, consistency and effectiveness.

