For franchises, the customer experience is shaped by thousands of day-to-day interactions between managers and employees. While operating standards help create consistency, leadership practices often determine how effectively those standards are executed.
This success story explores how American Dairy Queen Corporation (ADQ), a global restaurant brand with more than 6,800 locations worldwide, partnered with The Center for Leadership Studies® to strengthen leadership capability across its franchise network. ADQ sought a practical approach that could support leadership development, reinforce service expectations and establish greater consistency in how performance conversations were conducted throughout the organization.