15 Powerful Benefits of a Positive Leadership Brand

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What does your leadership say about you? What do you want it to say about you?

Your leadership brand is your chance to decide who you are as a leader and how you want to be remembered. If done properly, you’ll have a positive leadership brand that will pay dividends and boost nearly every aspect of your career.

Benefits of a Positive Leadership Brand

Defining, building and living a positive leadership brand has a number of benefits, including:

1.     Establishes a Clear Leadership Identity

Who are you as a leader? What skills or talents do you bring to your role? What does your approach generally look like? A positive leadership brand will create a unique, straightforward and highly recognizable professional identity that answers these questions to let others know exactly who you are and how you lead.

2.     Fosters Authenticity

There’s a certain level of transparency required for a leadership brand to be effective. For others to know you, you have to share who you are—your personality, beliefs, ambitions. In doing so, you show others that you are committed to staying true to who you are, as a person and a leader, which makes your leadership appear more natural and genuine.

3.     Creates Consistency

Your leadership brand comes with a promise you make to yourself: You will act in accordance with your values. If you regularly deliver on that promise day in and day out, others will begin to view you as a consistent leader who follows through on their promises and fulfills their commitments.

4.     Builds Credibility

You set a standard through your leadership brand that lets others know what they can expect from you. By embodying your leadership brand and living your values, you show others that you are true to your word and that your promises will be backed by action. Over time, you’ll gain a reputation for being a credible and reliable leader.

5.     Amplifies Influence

Authenticity, consistency and credibility—all of which a leadership brand helps create—can allow you to expand your influence as a leader. The more people who view you as a reliable, authentic and trustworthy leader, the more people who would be willing to follow your lead, and the greater your sphere of influence.

6.     Improves Decision-Making

Building your leadership brand requires you to be clear about who you are and what you want. In knowing your values and goals, you gain a clearer sense of direction. With those values and goals serving as guideposts, you’ll be empowered to make decisions faster and with more confidence than ever before.

7.     Promotes Organizational Success

You’re not just an individual. Regardless of your job title, you’re a leader. Others take cues from you on what to do and how to act. If you pull the values of your company through your leadership brand and model the type of employee behavior your company wants to see, you can inspire others to do the same.

8.     Protects Reputations

A positive leadership brand puts your image squarely within your control. You get to decide what you want to reveal about yourself and your leadership approach to the world. As such, you hold the power to shape public perception and protect not only your reputation but your company’s reputation as well.

9.     Establishes Distinction

There’s plenty of leaders out there, but only one you. Your leadership brand will make that clear. From highlighting your strengths to showcasing your experience, your leadership brand will emphasis the unique value you bring to the table, differentiating you from other leaders and making you stand out amongst the crowd.

10.                           Enhances Visibility

Whether you’re looking to make big waves in your industry or simply build more influence in your own circle, you need to make sure your voice can be heard. A positive leadership brand gives you the platform to reach the people you want to reach so you can get yourself where you want to go.

11.                           Boosts Networking

In creating a professional identity that speaks for you, your leadership brand lets others know exactly what you stand for. Those who admire your leadership approach, appreciate your values or share your interests will be drawn to you, allowing you to more easily find and connect with other like-minded professionals.

12.                           Brings in New Opportunities

A well-defined leadership brand will call attention to your aptitudes, talents and capabilities, promoting your distinct value as a leader. In doing so, your leadership brand will attract the kind of people who are looking for exactly what you have to offer, be it your unique perspective, your distinguished expertise or your leadership style in general.

13.                           Encourages Personal Growth

Your leadership brand isn’t just about who you are—it’s about who you want to be. As you hone your leadership brand over the years, you have endless opportunities to reflect on how you show up as a leader and how you want to show up as a leader. From there, you can identify areas you need to grow in to close the gap.

14.                           Yields Long-Term Sustainability

Nothing stays the same, but with a positive leadership brand, you can maintain a steady image throughout your career. A leadership brand is meant to grow alongside you, so while situations may change, you can rest assured that your values will keep you moving in the right direction, no matter what.

15.                           Forms a Legacy

How do you want to be remembered? What impact do you want your leadership to have? With a positive leadership brand, the fate of your future rests in your hands. You can build a legacy for yourself that will permeate your career and allow you to the world to see the best you have to offer.

Your reputation follows you in and outside of the workplace. Be sure to put your best food forward with a polished, positive leadership brand.

Your Leadership Brand Matters

From building your credibility to cementing your leadership presence, a positive leadership brand can do a lot of the heavy lifting for you in terms of placing you in a more desirable position as a leader. Remember, your reputation follows you in and outside of the workplace. Be sure to put your best foot forward with a polished, positive leadership brand.

Build Your Legacy With The Center for Leadership Studies (CLS)

Want to start reaping the rewards of a positive leadership brand? Then consider taking our course, Your Leadership Brand. You’ll learn how to build your leadership brand from the ground up, so you can get the benefits that come with projecting a professional image that’s true to you. Check it out today!